Last Updated: August 9, 2026
Big Horse Lawn Care (“we,” “us,” or “our”) operates the website located at https://bighorselawncare.com (the “Site”). We are based in Clarksville, Tennessee and provide services to residential and commercial customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or interact with our services, including our AI-powered chat widget and booking system.
By using our Site, you consent to the practices described in this Privacy Policy.
1. Information We Collect
1.1 Information You Provide Directly
- Name, email address, phone number
- Service address
- Details regarding your service request or inquiry
- Any information submitted through contact forms, our AI Chat Assistant, our online booking system, or email
1.2 Information Collected Automatically
- IP address, browser type and version, device type and operating system
- Pages visited, time spent, referring URLs
- General geographic location (city/region level)
1.3 Categories Disclosed in the Last 12 Months
In the preceding 12 months, we have collected and disclosed (for business purposes, not sale) the following categories of personal information: identifiers (name, email, phone, address), internet/electronic activity (browsing behavior, chat transcripts), and geolocation data (approximate, city/region level). We have not sold any personal information in the preceding 12 months. We have shared identifiers and internet activity information with advertising partners for cross-context behavioral advertising, as described in Section 5 below, unless you have opted out.
2. AI Chat & Booking Widget
Our Site uses an AI-powered chat widget (“Chat Assistant”) to help visitors get information, request quotes, and book appointments.
2.1 AI Processing Disclosure
The Chat Assistant uses artificial intelligence to interpret questions and generate responses. Responses are automated and may not always be complete or accurate. The Chat Assistant does not provide binding price quotes or guarantees unless confirmed by a human representative.
2.2 Data Retention
Conversation and booking data is retained for as long as necessary to respond to your inquiry and for internal business records, not to exceed 24 months, unless a longer period is required by law or an active customer relationship continues. All other personal information collected through this Site is retained for no longer than 36 months from your last interaction with us, unless a longer retention period is required by law, needed to resolve a dispute, or you maintain an active customer relationship with us.
3. How We Use Your Information
- Respond to inquiries and provide quotes
- Schedule, confirm, and manage appointments
- Route inquiries to the appropriate team member
- Operate and improve our Site and Chat Assistant
- Maintain communication records
- Send administrative information (reminders, policy updates)
- Comply with legal obligations
4. Cookies and Tracking Technologies
We use Strictly Necessary, Analytics, Functional, and Advertising cookies. Advertising cookies may be used to deliver relevant ads and measure marketing effectiveness — this constitutes “sharing” of your information for cross-context behavioral advertising under California law, described further in Section 6.
Our AI Chat Assistant does not use persistent cookies. Conversation data exists only for your active session and is not retained on your device after you leave the page.
5. How We Share Your Information
We do not sell your personal information for money. We may share information with:
- Our internal team, for scheduling and service delivery
- Third-party service providers hosting our Site, chat widget, and booking technology
- Our CRM and communication tools
- Advertising and analytics partners (including for cross-context behavioral advertising, which you may opt out of — see Section 6)
- Legal or regulatory authorities where required by law
6. Your California Privacy Rights
If you are a California resident, you have the right to:
- Know what personal information we have collected, used, disclosed, and shared about you in the preceding 12 months
- Delete personal information we have collected from you, subject to certain exceptions
- Correct inaccurate personal information
- Opt out of the sale or sharing of your personal information — click “Do Not Sell My Info” available throughout our Site, or visit our Do Not Sell page
- Limit the use of sensitive personal information (we do not use sensitive personal information beyond what is necessary to provide services you request)
- Non-discrimination — we will not deny services, charge different prices, or provide lower quality service because you exercised these rights
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a valid opt-out request for that browser/device.
To exercise these rights, contact us at the details in Section 10. We may need to verify your identity before processing a request to know, delete, or correct, and we will respond to those requests within 45 calendar days, with a possible 45-day extension if reasonably necessary.
Requests to opt out of the sale or sharing of personal information are handled differently: no identity verification is required, and we act on them as soon as feasibly possible and no later than 15 business days from the date we receive the request. Your opt-out remains in effect until you tell us otherwise, and we will not ask you to consent to the sale or sharing of your personal information for at least 12 months after you opt out.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards. No method of transmission over the internet is completely secure.
8. Children’s Privacy
Our Site is not directed to individuals under 18. We do not knowingly collect information from children.
9. Changes to This Policy
We may update this Privacy Policy. Changes will be posted here with an updated date.
10. Contact Us
Big Horse Lawn Care
Clarksville, Tennessee
Phone: (931) 561-7228
Email: bighorse.lawncare@gmail.com
